Hey, everyone. Anthony Fantano here, the internet's busiest music nerd.
It's time for a track review of the brand new single and music video from Tyler, the frigging Creator, "Noid". Yes, like many great artists before him, including Deathgrips and Eve Thumer, Tyler, the Creator, is now also Noided. He truly is a Noid boy.
But yes, unless you've been living under a rock, Tyler, the Creator, fashion designer, director, producer, rapper, singer, songwriter, doer of many different things. He has a brand new album, an album cycle on the way, which was announced very recently. In fact, the record is supposed to be dropping right at the end of this month. In a matter of days, it's coming out. Oh, my God.
Chromakopia is the name of the forthcoming record. Tyler dropped a bit of a teaser and visual for the record, which I thought was pretty interesting and was giving vibes of hive mind, of conformity, of uniformity. It was almost a Pied Piper thing with how he was leading all these people into this storage box that then went on to explode.
With this new album cycle, he also seems to have a new haircut, a new look, a mask, a color palette picked out, and a mysteriously green backdrop for the Chromakopia logo that is very Brat.
Seems we're transitioning from Brat Summer to Chromakopia Fall, and let's see if this new song and single gets us in the mood for that. Tyler, the Creator, "Noid". Let's go.
A couple of things. Let's start off with the message being conveyed here, the direction Tyler is trying to go in thematically with this, especially on the music video side. Obviously, Tyler is trying to get across to his audience, to the world, that he is essentially scared shitless on some level of the fame that he has accrued over the course of his career and what that means for his personal life, for his safety.
I actually really love, love, love, love, love the series of shots you get back and forth with this woman approaching the camera with tears in her eyes, just this absolutely psychotic, excited look on her face. In some shots, she has a phone. Presumably, she's shooting video or ready to take pictures. Then in some of these very choppy, jarring shots, she doesn't have a phone in her hand, but a gun, which I'm sure is a thought that has run through the minds of really any person who has built up any fame or any notoriety, especially in the Internet age.
Lots of people might recognize you or come up to you and approach you and want to have a conversation, introduce themselves, so on and so forth. You don't know if this person is going to approach you or engage with you in a normal way, or are they going to do it in a way that is weird or violent or violates your boundaries.
I'll say I myself have had some very weird interactions with individuals who definitely stepped in some weird places, took things too fucking far. Pretty much every person in the Internet age who has built up any crowd, any audience, is subject on some level to very weird and constant comments and/or threats from total freaking freaks on the Internet.
And the thing is, even if you haven't had one of these types of very strange or negative interactions, it's always in the back of your head. Am I going to have that interaction today? Because I have seen this litany of totally just out there fucking comments of things like, 'Oh, this is what this person would like to do to me. Oh, I'd like to do this. If I ever see Fantano in person, it's on sight.'
Tyler takes this further with the narrative of the music. He is paranoid to just be existing in his house. Is he going to be robbed or attacked? This also causes him to have paranoia in terms of, are there ulterior motives in romantic or intimate relationships I'm having as well, as he says in the song, is somebody going to get pregnant by me in order to get money from me or just maintain proximity to me?
So yes, the man is looking over his shoulder. He is afraid. The attention that is on him has put him in a place where he just seemingly can't trust the world he exists in. It is a strong message. It is a bold message. It is a clear message. I think really one of the clearest messages he has gotten across in a brand new single over the course of his career.
I think in some ways, you could even read this as the other edge that is on the sword that we saw on Call Me If You Get Lost, because a lot of that record very much saw Tyler reflecting on his fame in a way where he was just enjoying the spoils of it, really flexing those spoils for the entire world to see. And now with this new "Noid" single, we are seeing the darker side of that moon.
So again, the lyrical direction, the overall theme of this track, that's what stuck out to me the most. That is where I feel like this song succeeds for the most part. Then we have the music, we have the production on the track, which honestly, I'm not really as impressed with. I mean, stylistically, I feel like there is an interesting collision of genres going on here, from the strip-back drum beats to the rock guitars to some of the chanted background vocals and the stereotypical Tyler, he Creator, jazzy cords and vocal harmonies that pop up here and there.
I'll say the mix on the track is good, and Tyler does a great job of balancing all of these different flavors in a way to where they make sense. They don't sound like they're clashing. They don't sound at odds I'd say. But as a song and as a piece of music with dynamics and progression and development, and hopefully, I don't know, a melody or a hook or something that would actually stand out or stick with you after you're done listening to the song, there's not really a whole lot to it.
Sure, while the rock guitars are there, the riff itself that plays throughout the track is super basic and bland. The drums, while they are crisp and they do maintain the tempo of the track really well, there's not really a strong groove to them or anything like that. As far as the cords and harmonies that pop up later, while it is interesting that they mix with these guitars and drums pretty well, as far as Tyler musical modes go, they're pretty predictable and to be expected.
The track does undergo a bit of an interesting shift in the second half with this cartoony, strange, R&B-inspired bridge. The beat switches and changes up, and we get some pitched vocals from Tyler, with which he's doing some much tighter, more aggressive rapping. He is still very much on message and focused topically, and gives us more clever and interesting wordplay in regards to people obsessing over him, wanting to know personal information about him.
While I do think the second half of the track is a lot stronger than the first, musically speaking, to me, vibe-wise and instrumentally, this very much feels like something we've already gotten a better version of off of Igor.While in one breath, it really seems like Tyler has something important to say, on the musical end of things and the esthetic end of things, it feels like he's lacking some inspiration right now.
Let me know what you guys think, though, down in the comments. Is Noid doing it for you? Are you excited for Chromakopia? Let me know.
Anthony Fantano. Tyler, the Creator. Noid. Forever.
What do you think?
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