Today, Cameron Picton's new project My New Band Believe shared their brand new single "Love Story". It's the first track off their self-titled debut, out April 10 via Rough Trade.

"Love Story" comes with an accompanying music video, directed by Parker Corey and featuring a unique strings arrangement by Kiran Leonard not on the album version. Watch/listen to it below:

"Love Story" comes in at the middle of My New Band Believe, offering a simple, sweet acoustic love song that romanticizes the mundane: buying groceries, cleaning the house, staying in, going out, and building a life together through these small actions. Contrasting the high-energy, hallucinatory tone of the band's previous singles, this one is meditative, cozy, and warm.

Lyrically, Picton effortlessly flips through love songs of the past, either through subtle referencing or direct quoting. "I was trying to make another case for how the modern singer-songwriter album could sound, both in terms of its production and the writing of the songs themselves," he said. "I felt some more popular examples of the genre released between 2019-2023 would make the big feel inconsequential and the small nothing at all, so with this I’ve tried to give consequence to the small to make the big feel real."

The new single follows My New Band Believe's standalone track "Numerology", a feverish rock track that layers acoustic instruments to construct a lush dance beat.

My New Band Believe's promotional tour begins next month in the UK, including a couple workshop shows. Picton and his band will then embark on a spring and summer tour in cities across the US and Canada. Tickets are available now.

Tour dates:

04/28 Glasgow, UK @ Flying Duck
04/29 Leeds, UK @ Brudenell
04/20 Manchester, UK @ White Hotel
05/02 London, UK @ EartH
05/03 Bristol, UK @ Rough Trade
05/04 Cambridge, UK @ Unitarian Church^
05/06 Oxford, UK @ Common Ground^
05/29 Philadelphia, PA @ PhilaMOCA
05/30 New York, NY @ Mercury Lounge (SOLD OUT)
06/01 Kingston, NY @ Tubby's
06/02 Amherst, MA @ The Drake
06/03 Montréal, QC @ Sotterenea
06/05 Toronto, ON @ Monarch
06/06 Detroit, MI @ Lager House
06/07 Chicago, IL @ Constellation
08/27 Los Angeles, CA @ Lodge Room
08/28 San Francisco, CA @ Rickshaw Shop
08/29 Sacramento, CA @ The Starlet Room
08/31 Portland, OR @ Polaris
09/01 Seattle, WA @ Barboza
09/02 Vancouver, BC @ Fox Cabaret

^ = workshop show

The Needle Drop may earn an affiliate commission via purchases on ticket links through this article.