Controversial rap personality Kanye West has crashed the Super Bowl adspace with a shot-on-iPhone gag commercial for his Yeezy brand.

In what looks to be a dentist's office, Ye shoots a front-facing video for his million-dollar ad. "I spent, like, all the money for the commercial on these new teeth. So, once again, I had to shoot it on the iPhone," Ye hazily says. Plastered across the bottom reads "GO TO YEEZY.COM."

Early this year, Ye got some titanium-plated teeth implants. The ad's setting could also be referring to the rapper's alleged addiction to nitrous gas. Ye also did the same shot-on-iPhone tactic last Super Bowl as well.