Kendrick Lamar's "TV Off" went viral late last year due to one word, "MUSTAAAAAARD!" Now the viral hit has been co-opted by none other than the Heinz corporation for a new commercial for America's second favorite condiment.

The track is featured on Kendrick Lamar's latest album, GNX and is produced by DJ Mustard, whose gold Heinz chain is featured in the commercial.

Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustardhttps://t.co/7WHmviRoht pic.twitter.com/3pKQjAnlxd

— Heinz US (@HeinzTweets) February 3, 2025

Unsurprisingly, Lamar's smash 2024 hit "Not Like Us" went on to take home both Record of the Year and Song of the Year awards, along with three other awards, giving him a sweep of each category the track was nominated in, officially trying Drake's all time Grammy count on its own.

With these awards Kendrick Lamar is now the owner of 22 Grammy awards, leaving him only 2 behind Jay-Z and Kanye West.