When I hear the words “witch” and “house” put together, I think of things like marketing and record sales. I’m just not sure if the genre is “real,” but maybe I’m just being too cynical. The word “indie” has certainly been used tons of times to get people to open their wallets.

Well, no matter what people label it, I’m digging this track from Germany’s Holy Other. The atmospheric textures and chopped vocal samples are hypnotically seductive. Stylistically, this feels like a cross-pollination of so many things, making it difficult to label. Maybe “witch house” is a thing.

Look for this track now on Transparent Records and try to figure out exactly what’s going on here via FAMILY.