Taylor Swift has announced the 12th album is coming.

Taylor Swift [showing the blurred album cover]: "This is my brand new album."

The title is The Life of a Showgirl, and already the layers are going crazy because, yes, again, this is album number 12.

This information came out last night and was released to the world at exactly the time 12:12.

There's also rumors swirling around the fact that she dropped an official playlist to tease toward this record titled "And Baby, That's Show Business For You". The playlist has 22 songs on it. It starts off with the song, "22". It also has 1 hour and 22 minutes of run time.

Are we paying attention here?

And apparently, there is no Jack Antonoff- or Aaron Dessner-produced songs in the playlist. Pretty much seems to be a Shellback and Max Martin, in fact.

So I know, this may be calling to a big producer switch on the next record, or even signaling production-wise what direction Taylor is hoping to go in for this project.