In a move that is sure to avoid public backlash, YouTube is once again leveraging generative AI to let creators produce music with minimal effort.
This new feature, currently in the testing phase, allows select creators to "restyle" certain tracks into 30-second remixes by simply entering a prompt.
YouTube explains the feature as follows:
"This experimental feature allows a small group of creators to restyle a limited number of official songs made available by select music partners. If you’re a creator in the experiment group, you can select an eligible song > describe how you want to restyle it > then generate a unique 30-second soundtrack to use in your Short. For example, if you want to give a song a different genre or mood, you simply enter your vision into the ‘Restyle a track’ prompt and you’ll soon have a customized soundtrack that reimagines the music while maintaining the essence of the original song’s vocals and lyrics."
This feature expands on YouTube's Dream Track experiment, which lets creators create songs using AI-generated voices of artists who have agreed to participate, including Charli XCX and Demi Lovato.
At this point, it’s unclear which artists or songs will be available for "restylization," but the Financial Times reports that YouTube has been negotiating with Universal Music Group, Sony Music Group, and Warner Music Group to acquire the rights to train their AI models.
YouTube hasn’t announced when this feature will go public, but either way, it’s obvious that YouTube plans to keep diving into AI, and it’s not stopping anytime soon.
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