Finn McKenty, the voice behind the Punk Rock MBA YouTube channel, has formally announced that he has quit the content creation game in an interview with metalcore TikTok personality Jesea Lee.
McKenty grew up entrenched in the West Coast hardcore scene, making zines for local bands, tagging graffiti, and attending hardcore shows. He even has an 11-second SPAZZ song dedicated to him. But despite the grassroots aesthetics, this interview sees McKenty explain that he only did it for the views: "I don't really have any interest in music. I was just doing it for the money, and I hit my financial goals."
Watch the Jesea Lee's interview here:
The Punk Rock MBA began as a marketing channel before quickly pivoting to covering popular alternative music, yet McKenty's experience in marketing still finds its way in a few videos. His bookshelf (present in the background in many of his videos) is stacked with texts ranging from punk biographies to books on web analytics, two different sides of the cultural coin. McKenty makes this aspect of his life very apparent; while The Punk Rock MBA is a channel about music news, it also gives business and life advice through the lens of DIY culture.
On his channel, McKenty discussed popular topics in the alternative sphere: the rise and fall of Nu-Metal, the history of the Misfits, the top ten worst metal fandoms, etc. He saw an untapped market for videos on the burgeoning fandom of pop punk and metal music online. "Nobody made videos about Bring Me the Horizon, and I was like, this band is very very popular, people like them a lot," he says with Lee, "but there was nobody making videos about the type of music that I have." McKenty devoted the channel to being an archive of the ins and outs of punk and DIY culture.
However, despite these videos garnering a lot of devoted fans, many have criticized McKenty for his lackluster commentary on the subcultures, bands, and genres he was covering. He even admits to never hearing a System of a Down song, despite having a video dedicated to them. This was true for many bands he covered in his "Rise and Fall" series – "for a lot of them I just like, literally just read Wikipedia," he says to Lee.
McKenty also has a history of platforming bad actors in and around the punk community. He has videos defending Ronnie Radke (known for his many allegations and being a Twitter provocateur) and controversial political commentator Blaire White, whose views seemed antithetical to a channel with "Punk Rock" in the name.
In the interview, McKenty says that he has ultimately achieved everything he sought to do with the Punk Rock MBA channel: in business terms, all the incentives were met. Now he aims to expand on his role as an entrepreneur and become an influencer on the business connection platform LinkedIn. He has considered "maybe doing a channel about entrepreneurship, but I don't know... I have a feeling that a lot of people who know me for the music stuff would show up and be idiots." Ex-fans and commenters under Lee's interview are lambasting McKenty for his dismissal of the very community to which he dedicated his channel, grifting his own scene.
What do you think?
Show comments / Leave a comment