Calvin Klein has named Tate McRae the new face of the opening chapter of its fall 2026 “Feel the Fit” denim campaign, as the latest part of a broader rollout that will bring in additional artists throughout the coming month. The 23-year-old Canadian singer, songwriter, and pop icon is making her first major fashion-campaign appearance for Calvin Klein. 

The campaign was directed and photographed by Carlijn Jacobs, and it follows McRae through a series of unassuming, everyday, stripped back settings and leans on movement and choreography rather than static posing to showcase three new denim fits for the season. These styles include the Low Rise Baggy Jean, the High Rise Loose Jean, and a returning 90s Straight Jean.

The campaign is set to Deee-Lite’s 1990 hit “Groove Is in the Heart,” with choreography by Sergio Reis. On social media, Calvin Klein is inviting creators to recreate McRae’s routine from the ad, which has curated the aesthetic of the label’s archival 90s aesthetic. 

McRae described the partnership as a seamless fit, saying every style in the collection “gives you the same undeniable confidence.”

The campaign follows a brief teaser released a day ahead of the official reveal, which withheld McRae’s face but let fans identify her by voice. Fans had already been speculating online that she’d be working with Calvin Klein based on recent public appearances in Calvin Klein pieces. The brand’s global president, David Savman, tied the campaign to the label’s long-running denim identity, framing “Feel the Fit” as a continuation of that legacy but for a brand new audience. 

The tie-in caps off what’s been a big year for McRae, following her first Grammy nomination for “Just Keep Watching,” her contribution to the F1: The Movie soundtrack, and recently wrapped So Close to What World Tour that grossed $111m according to Billboard, needless to say McRae’s been booked and busy. Parent company Phillips-Ven Husen Corp. (PVH Corp.) has also credited its Tommy Hilfiger partnership tied to F1 The Movie with boosting that brand’s growth over the same stretch, making McRae one of the rare faces linked to two campaigns the company has flagged as commercially significant this year.

The “Feel the Fit” campaign featuring McRae is now live globally across Calvin Klein retail, online, on social media, and out-of-home placements.