Olivia Rodrigo quietly enlisted Tustin, California's Analog Record Shop, to retail 500 exclusive copies of her surprise new single, "Serena Joy." All copies sold out shortly after the shop's announcement.
The local record store posted on Friday:
We have a surprise.
When we heard that Olivia Rodrigo was bringing an all-women music festival to Orange County, we were honestly just excited to see something this special happening right here in our hometown. As one of the closest record stores in the area, we wanted to find a way to support Daisy Chain Fields.
We knew Olivia had a track record of supporting record stores, but we were still taken aback when we heard the news: Olivia is releasing a new song ahead of Daisy Chain Fields called ‘Serena Joy’, and she wants the physical CD copies to be exclusively sold at Analog Record Shop. And the best part.... she's giving it to us 3 DAYS before anyone else can hear it.
The shop continues to commend Rodrigo for her commitment to supporting women in music and independent record stores.
The release of the Handmaid's Tale-inspired track comes one week ahead of the woman-led Daisy Chain Fields festival, taking place in Irvine, California, on August 29. The festival features acts such as Chappell Roan, Mitski, and Stevie Nicks. Proceeds from the event will be contributed to "nonprofit organizations dedicated to advancing and advocating for women and girls."
Tickets for the festival are not currently available; however, there is a waitlist for a chance to snag entry.

Copies of "Serena Joy" are sold out, but may be found on eBay for prices up to $600. Although unconfirmed, fans may opt to wait for the track to hit streaming services on Monday.
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