Lady Gaga has been hit with a $100 million lawsuit by Lost International, a surfing and lifestyle brand, alleging that the singer’s ‘Mayhem’ logo – which she has used for her merchandising, following the release of her latest album of the same title – is a plagiarism of one of their stylized logos.
The trademark infringement suit, filed in a California district court on Tuesday (March 25), centers on the company’s ‘Mayhem’ product line, a trademark Lost has owned since 2015 and say is "substantially similar if not nearly identical to" their logo.
The business declare that they have used the Mayhem trademark since 1986 on most of their equipment, such as surfboards, clothing, accessories, and on surf videos, as it is the nickname of famous sharper and Mayhem co-founder Matt Biolos.
The brand claims that Gaga has “attempted to misappropriate the ‘Mayhem’ name, trademark, and stylized mark by releasing an album called Mayhem, launching a tour with that same name, and selling clothing and accessories with that name.”
After sending a notice about the alleged rip off to Gaga's team with no response, the popular surfboard company claims the "Poker Face" singer has “failed and refused, and continues to fail and refuse to cease her willful and blatant infringing.”
Orin Snyder, Gaga's lawyer, has stated the following (via Rolling Stone):
“Lady Gaga’s Mayhem soared to No. 1 and shattered records, a testament to her unmatched talent and global impact. It’s disappointing —but hardly surprising — that someone is now attempting to capitalize on her success with a baseless lawsuit over the name Mayhem. This is nothing more than an opportunistic and meritless abuse of the legal system.”
The lauded pop icon announced yesterday a North American and European arena tour beginning in July.
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