In July 2024, Instagram’s parent company Meta launched AI Studio, a tool that allows users to design custom AI bots that can be interacted with via DM on Instagram. Initially, the feature was pitched as a way for creators and businesses to offer interactive FAQ support bots and boost user engagement across Meta platforms. While some users have used it for straightforward customer service, others have taken a more creative, and sometimes bizarre, approach.
Among the more unexpected bots are AI versions of Kurt Cobain of Nirvana and Billie Joe Armstrong of Green Day. The Cobain bot alone has racked up over 100k messages. One user even shared their interactions with the AI, and the results are, to put it lightly, a bit unsettling. See below.
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