Kim Gordon has released the title track from her upcoming album PLAY ME, along with a music video directed by Barney Clay. Set inside a frenzied shopping mall, the short film amplifies the record’s themes of technocratic fascism, featuring a barrage of blurred and censored faces.

Watch it below.

PLAY ME, Gordon’s third solo album, arrives Friday, March 13.

In celebration of the release, the Sonic Youth co-founder has also announced a new tour with dates scheduled across North America and Europe. Presales start Wednesday at 10 am local time, with tickets going on sale to the general public Friday at 10 am PT.

Kim Gordon tour dates:

04/02 Los Angeles, CA @ Sid The Cat
04/11 Den Haag, NL @ Rewire Festival
04/12 Nantes, France @ Variations Festival
04/14 London, UK @ O2 Shepherds Bush Empire
04/15 Bruxelles, Belgium @ Ancienne Belgique
04/17 Paris, France @ Le Trianon
04/19 Berlin, Germany @ Huxley’s Neue Welt
04/20 Wroclaw, Poland @ A2
04/21 Warsaw, Poland @ Progesja
06/23 Chicago, IL @ Metro
06/24 Minneapolis, MN @ First Avenue
06/25 Milwaukee, WI @ Summerfest
07/23 Denver, CO @ Ogden Theatre
07/25 Seattle, WA @ Neptune Theatre
07/26 Portland, OR @ Revolution Hall
07/27 Vancouver, British Columbia @ Hollywood Theatre
07/29 San Francisco, CA @ The Castro Theatre

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