According to a tip obtained by The Hollywood Reporter, pop megastar Justin Bieber is set to surprise drop his seventh studio album at midnight on July 11th. Their sources also say the project, which would be his first in four years, has features from Gunna, Sexyy Red, and Cash Cobain.
This news is yet to be confirmed by Def Jam or anyone in Bieber's camp. Billboards of Bieber alongside the word "SWAG" in Reykjavik, Iceland and Los Angeles have popped up, alluding to a potential album title and cover.
Billboard of Justin Bieber with the word “SWAG” has been spotted in Reykjavik, Iceland. pic.twitter.com/yDd3sb6MIs
— Pop Crave (@PopCrave) July 10, 2025
Recent leaks have also hinted at this album being produced by indie breakout Mk.gee, but again, this is yet to be confirmed. This is a developing story.
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