J. Cole has released a new 5-minute song on Instagram and Youtube, surprising listeners and sparking conversation around the topics dealt in it.
DZL, Omen, and Cole himself produced the track "Port Antonio", which finds the Big Three rapper reminiscing about his younger self ("Uh, young Jermaine walked the straight and narrow / Minimum-wage jobs for dinero / But still my mind was on the zeros") and certain decisions he made during Drake and Kendrick Lamar's beef.
He explains his reasons for stepping back from the feud:
"I pulled the plug because I've seen where that was 'bout to go / They wanted blood, they wanted clicks to make they pockets grow.
I wouldn't have lost a battle, dawg, I woulda lost a bro / I woulda gained a foe, and all for what? Just to attain some mo'."
He apologized to Lamar during his closing set at the fourth annual Dreamville Festival in April for releasing the diss track "7 Minute Drill" – which was part of his recent mixtape, I Might Delete This Later, but ended up being pulled out from streaming services. His apology expressed similar sentiments to those of the new track: "I know I don't really feel no way, but the world want to see blood!"
The Dreamville artist also criticizes the Internet's hypocritical behaviour, as well as social media's craving for engagement:
"They instigate the fuckery because it's profitable / But singing "stop the violence" tunes when dudes in hospitals."
"If that means I gotta dig up dirt and pay the whole team / Of algorithm-bot n—s just to sway the whole thing / On social media, competin' for your favorable means."
He further discusses the accusations made against him of taking sides in the beef, and gives a shout out to the Toronto artist:
"They say I'm pickin' sides, ayy, don't you lie on me, my n— / Then start another war, ayy, Drake, you'll always be my n— / I ain't ashamed to say you did a lot for me, my n— / Fuck all the narratives."
The “No Role Modelz” singer recently featured on rapper Daylyt's "A PLATE OF COLLARD GREENS", with whom he hadn't collaborated with since the track “Pi” from Cole’s latest mixtape. Daylyt told a few months back on an Instagram live that he had listened to J Cole's upcoming project, and had nothing but praise for it:
“Cole is going out with a nuclear missile, I’m telling y’all that, it’s his last go-around and he literally was like, ‘I don’t give a fuck about radio; I just wanna show the world my pen before I die.’ I heard it, all of it. It is the most amazingest rapping I have seen and heard thus far.”
Cole also updated fans on the making of the album in February, during the It’s All a Blur – Big as the What? tour with Drake. “Right now, I’m at the tail-end of working on this album I’ve been working on for a long time, it’s called The Fall Off.”
The Fall Off is his seventh and apparently final studio album, which has been in the works for many years. Although there’s still no release date or confirmation that fans will get to enjoy the LP before the end of the year, the rapper's final chapter seems to be almost completed, as Trae Tha Truth recently spoke about the album's upcoming release on The Breakfast Club radio show.
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