Norwegian artist Anna Lena Kirsten Bruland, aka EERA, is back with a new single, “Forget Her”, and the announcement of her third album I’ll Stop When I’m Done, out 26 September via Test Card Recordings (pre-order here).

Named after a Marilyn Monroe quote ("I won’t stop when I’m tired, I’ll stop when I’m done"), the album was inspired by female film stars from the golden age of Hollywood – first by watching their movies, and then through deep-dive research into their lives. “It felt as though I was having this conversation with these women in a dialogue that made me realise a lot about myself,” she explains.

Recorded in her adopted home of Berlin and in Barcelona, the follow-up to 2021’s Speak was produced by Grizzy Bear’s Chris Taylor and finds her moving further into dream-pop territory. “As women, we have to be brave and loud and do a million things just to be heard,” says Bruland. “I wanted my new music to contrast that.”

On the subject of “Forget Her”, she adds: 

“The song is about wanting to forget an older version of myself. A version that finds life difficult and tiring, a person that I used to be… I used to have quite a lot of anxiety before, and back then I always wanted to remove myself from ‘her’… It wasn’t until I accepted ‘her’ that I was able to move past it and therefore become a lot happier. ‘She’ will always be a part of me, and that is fine. I am just not going to allow her to take over completely.”

Watch the video by Sebastian Steins below:

I'll Stop When I'm Done tracklist:

1. Celebrate
2. Forget Her
3. Talking
4. Honey, Do You See Me?
5. Joy
6. Bad Guys
7. I’ll Stop When I’m Done
8. Photograph
9. For Me
10. To Be Brave

Fans in London and Berlin can catch the EERA live show this October:

10/14 London, UK @ The Lexington
10/16 Berlin, DE @ Lark