Doechii has been officially announced as the featured artist for Major League Soccer’s (MLS) “Game On” campaign, which happens to coincide with the league’s upcoming 2025-26 season, which is set to commence on February 22.

The initiative serves as part of the MLS's celebrations for its 30th anniversary.

The rapper has also secured nominations this year at the 2025 Grammy Awards, including Best New Artist and Best Rap Album for her project Alligator Bites Never Heal. She is scheduled to perform at the Grammy ceremony on February 2.

Radhika Duggal, who holds the position of Senior Vice President and Chief Marketing Officer at MLS said:

“At MLS, the fan’s emotion is at the heart of everything. The excitement is palpable, the momentum unstoppable, and the quality undeniable - this is MLS’ energy. It is a celebration of soccer, culture, and community that propels the league into the future. Working with Doechii on this campaign is a perfect match, making this collaboration a true celebration of our shared energy.”