Kendrick Lamar dropped, GNX, his brand new full length Friday, November 22nd, and it took no time at all for America's largest fast food chain to capitalize on one of the most recognizable parts of the album.

Following the album's release, McDonald's shared a faux mock up of their Honey Mustard dipping with a nod to Lamar's "MUSTARD!" line in "tv off (ft lefty gunplay)", which is the seventh track on GNX.

!!!!!!!!!!!!!!!!!!!!! pic.twitter.com/VjNhdNkxTV

— McDonald's (@McDonalds) November 22, 2024

The post eventually caught the attention of DJ Mustard, who is credited on the track, and he responded with:

Aye im trippin and I'm Lovin it 🤷🏽‍♂️

— Mustard (@mustard) November 23, 2024

McDonalds wasn't the only brand to jump in on what looks to be one of the newest memes to take over the internet. Amazon Music, NFL, DreamWorks Animation, Shrek, and many more all made posts referencing the lyric.

MUSTARRRRRRRRRRRRRRDDDDD

— Amazon Music (@amazonmusic) November 22, 2024

MUSTAAAAAARRRRDDDD 🗣️ pic.twitter.com/W12JMjx28o

— NFL (@NFL) November 23, 2024

MUSSSSTAAAAARRRRRRRDDDDD pic.twitter.com/vDsNe0QjPI

— Shrek (@Shrek) November 23, 2024

MUSTARDDDDD pic.twitter.com/GfI90yVRXF

— Despicable Me 4 (@Minions) November 23, 2024

MUSTARRRRRRRRRRRRRRDDDDD pic.twitter.com/rMVjV6ZXWu

— XXL Magazine (@XXL) November 22, 2024

MUSSSSTAAAAARRRRRRRDDDDD 🗣️ pic.twitter.com/Uov3OIIKXB

— Las Vegas Raiders (@Raiders) November 23, 2024

The impact of Lamar's latest release doesn't stop there, pastor Damon Dorsey of Walk By Faith Ministries in Baltimore, MD managed to slide the "MUSTARD" lyric into his Sunday sermon.

A pastor yelled “MUSTAAAAARRRDDD” mid church service today 😂pic.twitter.com/2jGKcOxlar

— Complex Music (@ComplexMusic) November 24, 2024