Bon Iver launches unconventional brand partnerships celebrating album release
Justin Vernon | Photo by Graham Tolbert

Bon Iver launches unconventional brand partnerships celebrating album release

Bon Iver’s long awaited fifth album, SABLE, fABLE is out today, and to celebrate the album‘s release, several themed products are being released:

  • Bon Iver has launched a special collaboration with Fishwife for a limited edition SABLE, fABLE Smoked Salmon Duo.
  • Together with menswear designer Todd Snyder, Bon Iver has also created a limited edition luxe cashmere sweater hoodie and a ribbed beanie, whose color story is inspired by the cover art of SABLE, fABLE.
  • With London fragrance and lifestyle brand, Earl of East, Justin Vernon has developed a custom fABLE scent inspired by sound and springtime.  
  • Field Notes has released a SABLE, fABLE pair of notebooks with salmon grid paper. 
  • Nelsonville, WI-based Ruby Coffee Roasters has produced a limited edition SABLE, decaf blend and fABLE Samuel Garivia Pink Bourbonblend.
  • Additionally, local cafés, bars, restaurants, neighborhood staples and other small businesses around the globe have created SABLE, fABLE-inspired offerings to help introduce the record.

See below for a list of local and regional partnerships, with images and information about all of them at boniver.org/releaseday.


North America

Canyon Coffee’s SABLE, Black Sesame Hojicha Latte and fABLE Hibiscus Milk Tea (Los Angeles, CA), Courage Bagels’ Bon Iver Salmon SABLE, Plate featuring wild hot smoked salmon from Charlie’s Smokehouse in Ellison Bay, WI (Los Angeles, CA), Gravely Brewing Co’s SABLE, Dark Cream Ale (Louisville, KY), Middle Brow’s Smoked Salmon Pizza (Chicago, IL), Ocelot Brewing’s fABLE Lager (Dulles, VA), Rosetta Panadería’s SABLE, fABLE Berlinesade Mamey (Mexico City, MX), Rosehip Social Florist’s  SABLE, salmon-colored bouquets and roses (Brooklyn, NY), Ruby Coffee Roasters’ Pink Bourbon & Decaf Flume and Salted Fig & Rose Cortado (Nelsonville, WI + Stevens Point, WI), Sacred Vice Brewing’s SABLE, lager and fABLE cocktail (Philadelphia, PA), Settle Down Tavern, Oz by Oz & Turn Key Supper Club’s SABLE, Old Fashioned (Madison, WI)

 

International

Allpress Espresso’s SABLE, fABLE Spritz (London, UK), Billy van Creamy’s Sable Sorbet (Melbourne, AU), Fable Cafe’s Walk Home Hot Chocolate (Brisbane, AU), FELL + COLE’s SABLE, Whiskey Ice Cream (Seoul, SK), HATS Bar’s fABLE Fizz (Jakarta, Indonesia), Kometen Brood’s Sourdough salmon pastries (Amsterdam, NL), Looozer’sfABLEroski (Federal Territory of Kuala Lumpur, Malaysia), Lox in a Box’s SABLE, fABLE Bagel (Sydney, AU), Naga House SABLE, & fABLE cocktails (Singapore),Old Maids’ Speyside Smoothie Bowl (Brunswick Heads, AU), Roofberries Terrace Bar’s SABLE, fABLE Cocktail (Mumbai, IN), Studio Sailor’s SABLE, fABLE art and salmon tattoos (Amsterdam, NL), Summertown Studio’s Bon Iver Bickie Shortcake (Adelaide, AU), Terror Twilight’s SABLE, Soda (Melbourne, AU)

Leah Weinstein

Philadelphia, PA

writer, music business student, and snail mail apologist

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