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Earlier this year, the video I’m about to embed below this sentence was sent to my inbox:
It’s a promotional video for a new, yet-to-be-developed music platform that could be revolutionary for the industry. While I do use the word “revolutionary,” I’m pretty sure I’m one of the more skeptical individuals involved in this project at the moment. Because while Wevir comes through with great ideas and intentions, it does face competition when it comes to growing as a force that successfully exposes music fans to the artists and albums that are relevant to them.
Wevir founder and CEO Sam Schoonover seems to think his platform can do it better than any site out there; bringing the music community together by helping fans discover music they’ll love, helping talented artists gain a proper fanbase, and giving a chosen collective of bloggers the ability to curate the musical content users will find on Weavir.
Of course, TND has been asked to be involved as a content curator for Wevir, and after much consideration, I’ve accepted. Why? Well, it’s for two reasons, really. One, I think it would be fun and beneficial for TND to have another avenue of music recommendation. Two, the success of Weavir could be a great for the music community. The connectivity of artists to fans and fans to venues could be a great thing show attendance, ticket sales, and fan retention.
I guess an additional third reason is that other blogs involved in this project like Potholes In My Blog, We Listen For you, and We All Want Someone To Shout For will assure that I’m in good company as Weavir works to get its feet off the ground. And that brings me to the site Indiegogo, which is where Wevir is currently holding a $100,000 fundraising campaign for the development of this site. It’s a huge number, and one of the reasons I’ve been skeptical when it comes to this project. However, I’ve come to admire Sam’s passion and ambition for Weavir, and am confident he wants to make it work. From what I understand, if the campaign fails to make it to $100,000, the money is returned to those who donated. No successful campaign, no money. Got me? However, if Sam’s goal is reached, one of the most forward-thinking music platforms out there today could be the result.